Flor de Caña is Nicaragua’s super premium rum and the country’s #1 exported brand. With more than 125 years and 5 generations of family tradition.

Tour Flor de Caña is a route through the history of the brand that relates how the rum is produced since 1890. Our main goals consisted in 1. streghtening the brand presence in digital media and 2. positioning Tour Flor de Caña as must visit destination.

Complementary actions in our strategy consisted in creating valuable content for our audience in social media. We were able to do this through an audovisual production: photographies and clips that display the different stations, some of the secrets that make Flor de Caña a great rum and making call to actions to discover and live the Tour.

Flor de Caña has an exclusive Boutique where tourist and locals can obtein their Flor de Caña Products.

The goal managing the digital media for Boutique Flor de Caña consisted in improving the communication with the brand's community and to display the variety of products the brand has by updating the aesthetic of the publications design.

We were able to generate content by identifying the brand's demographic target and displaying Flor de Caña products in contextual scenarios from Nicaraguan landscapes based on the campaign concept: Flor de Caña te queda bien.

Chilango is a brand of chili products, it's identity is based on the mischievousness of the Nicaraguan culture and the artisanal elaboration process of the sauces, jellies and mustards.

Some aspects of the nicaraguan culture and the representative icon of the brand were taken in consideration to create the brand's manifesto: the tradtional mask of the güegüense, full of mistery, mischief but above all, the flavor... Unmask the flavor: Chilango.

Once the brand premise was found, our efforts were centered in identyfing consumption seasons for tradifional food and products that mixed with Chilango makes you unmask the flavor.

Delmor is a company with more than 50 years in the Nicaraguan sausage industry and in recent years has been dedicated to improving the quality of its products; not only their products needed to be updated, but also their branding.

With the refreshing of the brand, the need arose to update the media to be used, including: digital media. Being a long-established brand in the industry, the main challenge was to solidify relationships with current brand followers and attract new audiences. For this, it was necessary to communicate the update of the brand and redesign of its packaging, strengthen communication with current customers and rebuild its brand presence in social media.

Metrocentro is one of the most popular shopping centers in Nicaragua. For Mother's month our goal consisted in generating content of value in social media, under the concept of the campaign La mejor mamá es la mía.

In this project, we wanted to make human-centered content and break the traditional advertising format and by giving protagonism to the people who brings to life this shopping center: their clients.

We made interviews as a dedication for their other's where they mentioning why their mom is the best mom. Aditionally we documented the shopping night scene at the mall, showing how the mother's month is lived, having as guests the duo of musicians Aled dedicating songs to the mothers who were visiting the center and closed the event with a concert led by the band Chekeré.